Case Study
Moulin de Châtillon
From digital presence to measurable demand.
A new website and acquisition system for a French holiday rental, connecting design, SEO, social media, advertising and analytics.
Strategy · UX/UI · Development · SEO · Analytics · Social · Paid Acquisition
First month · 5 Sept – 2 Oct 2026
10,974
Social views
274
Website sessions
43%
Of sessions from social
63%
Engagement rate
01 Project Overview
Moulin de Châtillon is a countryside holiday home in Deux-Sèvres, France.
The Challenge
Moulin de Châtillon needed to establish its digital presence from the ground up. Beyond presenting the property, the challenge was to make it easier to discover online, communicate what makes the stay special, and create a clear path towards direct booking.
The Approach
I created a bilingual digital experience around the entire customer journey — from discovery to booking — combining a responsive website with SEO, social content, analytics and paid acquisition.
Role
Brand Identity · UX/UI · Web Design & Development · SEO · Content Strategy · Social Media · Paid Acquisition · Analytics
Platform
Responsive Web · FR / EN
02 — Brand Identity
An identity rooted in place.
Concept
The visual identity was designed to reflect the Moulin’s character: warm, authentic and rooted in the French countryside. A refined typographic logo, natural colour palette and understated visual system create a sense of heritage without feeling traditional or dated.
The Customer Journey
One acquisition journey, not separate deliverables.
01
Discover
Instagram · Facebook · Google
02
Explore
Website
03
Consider
Rooms · Experience · Pricing
04
Act
Check availability · Request booking
Rather than treating the website and social media as separate deliverables, I designed them as one acquisition journey.
The Digital Experience
The work, at full size.
01
Make the experience tangible
Photography and content focus on the property, the river, the rooms, and the atmosphere — the things a search result or an ad can never fully communicate.
02
Make practical information easy to find
Capacity, rooms, pricing, and booking information are organized so a visitor can answer their own questions without emailing to ask.
03
Create a direct booking path
From any page, a visitor can move toward checking availability and requesting a reservation in a few clear steps.
03 — Digital Strategy
Beyond the website.
A connected journey designed to turn visibility into direct booking opportunities.
Results & Impact
4.53%
Meta Ads link CTR
497
Link clicks generated
73
New website users
3.7%
Google Search CTR
From a new digital presence to measurable visibility.
The launch created a consistent brand experience across the website, search and social media, while establishing the foundations for ongoing acquisition.
What's Next